in the face of this performance

Kou Jiandong six passenger car brands in VW gather in the Chinese market after n years, Seat is finally coming. "In 2012, the Seat of its cars into China. At that time, seven passenger cars of the Volkswagen Group brands all China. "For this" latecomer ", Volkswagen (China), Executive Vice President Su WeimingSharp did not hide its preference, "arrival of the Seat, will further perfect the product structure of the Volkswagen Group in China, is also a group of important step in the implementation of multi-branding strategy. "Guangzhou motor show 2011, as Volkswagen passenger cars brand family party. At the same time, led by Su Weiming Volkswagen's imported consolidation plan also gives a clear programme that isProgramme does not include speculation in the industry long awaited Audi and Porsche. "The bull" came this is a special menu to collapse together. Open the menu, is brimming with vitality and self-confidence "short poems" "sth We realize the significance of design, we create technology for life, we SEAT. "Before the dishes and red background with white characters are three exudes a different flavorMarine blue cards, never relaxed spirit of Flamenco; TARTRAZINE, show of bullfights and citrus Orange, they represent the Tango passion dance of sth ����In such a kind of Eastern Mediterranean romantic style, Seat declared: I came. In accordance with the planning, the Guangzhou auto show debut of the Seat LEON, IBIZA, 2012 lead to import sales in the Chinese market. "Seat in China will have an independent dealer network, the first batch of dealers all from the mass imported auto dealers network. ����"Su Weiming revealed that Seat brand development planning and the development of Chinese cities go hand in hand. It is learnt that the layout of the complete Seat dealers including Beijing, Guangzhou, Xian, HADoors, Changsha, Chengdu, Chongqing star wars the old republic power leveling, 15 cities. Published together with the models the old republic power leveling, channel strategy there are custom designed for the Chinese market brand management models, and new consumer experience. Demystifying the unique menu to reveal that the Seat of dealer showrooms "five senses" concept, that is, Visual, hearing, smell, taste, touch. "Such a unique consumer experience, is the Seat brand global normSurrounding the first practice, is also a unique pattern in the Chinese market. ����"Responsible for the Seat of global marketing VP Paul Sevin said. Storm in southern China, Seat does not "young". This was founded in 1950 by Spain car company, has a glorious history. At the beginning of the establishment, in Spain's market share hasUp to 60%, known as Spain "national car." ����But the good times do not last long, to the early 70 's, technology behind Seat in Spain's share dropped drastically 30%, Altea from this slump. By 1983, Volkswagen acquired the Seat of the decline, and by technical output in the 90, sales recovered to more than 360,000 vehicles.After entering the new century, Seat for the first time the industry to pass messages in overseas factories, and become the choice of the Chinese market. "In July this year, Seat's models to the latest market research in China. "At a party in early June 2008, the former Seat Chairman Schmidt to yourself, an old friend of the former General Manager of Faw group Geng ZhaojieRevealed the message into the China Seat. For this decision, Geng Zhaojie gives his own proposal: "Seat market in South China, especially in coastal areas. "After giving the proposal more than a year, the former Volkswagen China CEO Winfried vahland Geng Zhaojie confirmed this judgement," we have put it (Seat) to China to do market research, found in southern China consumptionLove Seat. "The South China market, apparently open Seat to enter the Chinese market. In the mass showed that one in China "Seat cities" on a map, 15 preferred city, South China and coastal will occupy 8 seats. "We must first secure the position of the European market, and in China, Russia, and Mexico, to find new growth. "SeatGlobal Marketing Director Pau Escud �� Prats said. ����In fact, this also is in line with the general public in the "Southern strategy". Integrate import "Volkswagen Group is gradually achieved South China market leading position. We are the region's growth rate above the national average, the market share increased from per cent in 2008 to dateDay 15.8%. ����"Guangzhou motor show before the" public night "on the Volkswagen (China), President and CEO Ni Kaiming" Southern strategy "made a summary of the stages. However, in the face of this performance, Ni Kaiming is not satisfactory, "Southern strategy is not over yet, still in an ongoing process. In addition, in terms of market share on this, the entire SouthCar market share is 15.8%, which has not reached the national average of 18%. To narrow this gap, we have to work very hard. ����"" Effort "is one of Volkswagen's Chinese import consolidation efforts, after all, is the largest consumer market of imported cars in South China. On July 1 this year, "mass import car sales company" was renamed "massAutomotive Group (China) auto sales "(hereinafter" Volkswagen sales company "). This name change was interpreted by industry "Volkswagen plans to achieve the maximum benefits in the Chinese market". Subsequently, speculation in the industry, including Audi, Porsche, Lamborghini and Volkswagen involved in China brands all import activities are incorporated into the renamed Volkswagen salesThe company. "The integration of imported car sales is a global strategy. This will help to form a comprehensive effect, sharing of resources. "Guangzhou auto show, Su Weiming speculation that responds to the outside world. In addition, the average carbon dioxide emissions, improve the efficiency of internal management, as well as promoting public causes markets to consolidate the import car business in China. "However, there are two brands are not currentlyConsider, first, Audi, and second, Porsche. Since Porsche with Volkswagen's cooperation has not been completed, the law does not allow. Audi in three or four years ago has reached an agreement with China Faw group, sold by Faw-VW Audi imported car, and the arrangements remain the same. "Now, Volkswagen's imported more one of" young man "," Seat would not start from zero,Start time (Seat) can share many of the group resource. ��