Samsung Electronics Korea Deputy Director puzai Chun as President for greater China

Many electronic Giants replaced the Chinese market this year top In the context of a global economic recovery is weak, China international electronic market growing more and more attention of transnational giants. After giants such as Nokia, Sony, Samsung Electronics has announced in recent days replacing the President for greater China, appointed duct Korea business Vice President puzai Chun as President for greater China. Duct before Jin Rongxia business in China will return to other positions in the company. InIt seems to the outside world, Samsung Electronics is to focus more on business performance in China. TV 33% Star e-2012 years of business in China dropped by nearly a quarter reported, its operating profit to 5.85 trillion won (about US $ 5.15 billion), an increase of nearly 1 time. Samsung Electronics telecommunication sector operating profit of 4.27 trillion won in the first quarter, an increase of nearly twice times,Make 73% of the company's operating profit, mobile phone shipments to more than 90 million. But behind the overall performance, eye-catching, in terms of value of Samsung TV, Samsung Electronics in the greater China region are ideal. According to monitoring data from Ekon view my site here, ending April 2012, Samsung TV all decline in retail sales in China up to 27.62%, primary market decline 29.59%, secondary market dropped 26.34%, third market decline 22.84%, four-stage market decline in the maximum, up to 36.17%. Industry forecasts, this time for handsome big reason may be the TV business expressing dissatisfaction of the companies on the mainland market. Look Park contains Sun-curriculum vitae, it was Korea businessBefore the Vice President of Samsung Electronics, from 2006 to 2009, their positions at the company's Managing Director in charge of marketing in North America, is Samsung Electronics in North American TV market, reversing more than Japanese brands such as Sony, under WINS United States market the main hero. Samsung China has said puzai Pudong overseas experience will help boost performance in China. Marginalized area whiteYu Puzai chun, apart from to shoulder shoulder the task of reviving the TV business, also face white series "marginal" problems. Ekon published in the latest issue of air conditioning in the retail market monitoring report, monitoring of all 25 air conditioner brands, market volume only 0.01% sharp air conditioner, the market volume for LG air conditioner 0.05% has only monitored, butFigure but did not see Samsung air conditioner. It is learnt that a monitoring system of air conditioning brands have not been monitored, mainly the company's retail market is too small, was incorporated into "other" entry in the unified computing. Ekon another statistics show that as of the end of March 2012, Samsung refrigerator than just 2.17% 's retail market share, while the top of the firstHaier refrigerator is 29.34%. Also, Samsung refrigerator retail per cent decline of up to 33.34%. Samsung washing machine market accounted for sales of more than just 1.84%, fell as much as 33.53%, ranked only 11th place. China Business Association Marketing Committee Vice Chairman Hong Shibin believes that Samsung Electronics in ChinaDefeat problem, not as handsome to solve, but to address its strategies and tactics, marketing, brand and product integration with the customers wait a few layers of skin problems. May be based on the overall strategic considerations, or it may be no coincidence that diablo 3 power leveling, amid heated discussions Samsung China how to revive the home appliance business in the future, the company seems to have made a strategic choice. According to media reports, Samsung in China onlyA air conditioning production factory air conditioning--Suzhou base have all been discontinued, means that Samsung air conditioner is bidding farewell to China market. In this regard, Samsung Electronics new letters to reporters yesterday, Samsung Electronics has not revoked air-condioner production line, production unchanged. According to the Chinese market, Samsung air conditioner operation strategy of the future will focus on high-end and commercial air conditioning. Provided by Samsung ElectronicsService does not change. The Giants play "for smart card" is worthy of mention, Samsung was not since the beginning of this year, first replace the head of China's transnational giants. Until then, Gu Sihua, head of Nokia's new China officially took control on January 1, March 20, Nokia Siemens Networks (hereinafter referred to as "NSN") announced that the original greater China CEO Zhang ZhiqiangDecided to leave "NSN", their position by the customer operations head of greater China Ma Boce took over on March 27, Sony (China) Limited announced that the original Japan Kurita, President of Sony marketing companies reach tree will take over Sony (China), LLC. Although each situation is different, but behind major companies for handsome, holds attention on the Chinese market. Sony's newPresident and Chief Executive pingjingyifu said, "the Chinese market is very important to Sony's next strategic, so need to know marketing people to control, Sony can get rid of the huge losses, a degree of discretion in the China market. "Since the beginning of this year, the global electronics giant to replace the high time new the company Nokia in China on January 1Gu Sihua served as Vice President of Nokia's global, Nokia, head of China on March 20 the customer operations head of greater China Ma Boce took over as President of greater China China on March 27 of the original Siemens Sony Sony marketing (Japan), President of Kurita trees extending as the Sony (China), President of HP China May 31 associate Gao GuanyiHui became HP China printing and information products group (PPS) China's recently appointed General Manager, Samsung Electronics Korea Deputy Director puzai Chun as President for greater China, based on publicly available data